Why Local Business Review Sites?

Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. Their decision to do you business with your company is often made without ever engaging with your company directly. Some customers may even form opinions about your business without ever stepping a foot in your store. This is because online review sites make it easy for potential customers to look up businesses and compare ratings, all without ever leaving their home. And with so many businesses to choose from, being number one on Google is almost never the only deciding credibility or trust factor. When marketing your business these days, you’re dealing with an educated consumer who does their research on review sites and does not really care what you have to say about your business. They care what others have to say. When friends and family aren’t readily available to ask for recommendations, where else can people turn but the local online community? Welcome to the new word-of-mouth (mouse) marketing. Looking To Online Reviews When faced with too many choices, others will rely on the “social […] Read more »

PowerListings

Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call. The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out. Read more »

Is Your Local Business Invisible Online? Discover Local Buzz!

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimized local listings, customer ratings and reviews, check-ins, and maps – otherwise known as “local buzz.” See our Infographic: Local Search and Why It’s Growing Many local business owners are aware that nearly 8 in 10 consumers use the Internet to look for products and services online. Google, of course, is the leading search engine of choice. That’s why business owners spend majority of the budget on having a website and optimizing it for search results. What many owners are realizing now is that they should optimize their online presence based on location too, not just on products and services they offer. That’s what local buzz is all about. Local […] Read more »